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The Creative Process Deserves Better
A creative team adopts a new tool to save time. Within weeks, it has three dashboards, six notification settings, an inbox nobody trusts, and a glowing button labeled Generate. The software is ready to write the campaign. Yet, a human is still required to copy the due date into two project-management systems. This is progress? Modern creative operations have settled into a peculiar bargain: we preserve the chores and automate the craft. Writers, designers, editors, and produc
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